Wearever Pressure Cooker
For over 50 years, Groupe SEB continues to reinvent the wearever pressure cooker cooking. In 1953, it was the pressure cooker - a symbol of modernity - in 1994 Clipso pressure cooker - and more convenience - and in 2009, NutriCook, playing the health card - fun. Like the other products in the Gourmet Nutrition, NutriCook (Seb / Tefal) is part of a cooking healthy, tasty and convenient. The origin of this new generation of pressure cookers, there is extensive research on the behavior of nutrients. In collaboration with external laboratories, researchers at the Group led nearly a thousand of tests have shown that meat, fish, vegetables and starchy foods require different cooking to keep the most of their nutritional value and taste. This has led to the four programs designed NutriCook. For example, green beans cooked in NutriCook are twice as rich in vitamin C in a pressure cooker and traditional salmon contains 25% omega 3 and more. In addition, each program ends with a gentle step into steam for perfectly even cooking surface in the heart of the food. NutriCook made his first steps in late 2009 in France and the Middle East before beginning its deployment in Europe in 2010 and late 2011 to target North America and Asia. Like any product in our Gourmet Nutrition, each run starts with a buzz orchestrated: the product is presented in preview at nutritionists, doctors, chefs, journalists . . . We talk on the Internet, at fairs and exhibitions, etc. . And it works! Especially since the Group's sales teams compete to the animations on the point of sale. . . The year to remember as laying the "foundation stone" is 1857, when Antoine Lescure, tinker, his company created Selongey (Gold Coast). In 1865, Jean Lescure, his son took over the business which will become factory Plumber Jean Lescure. At that time, the product range was limited to utensils made of tin. Note that in the 20's, there was a permanent worker. Others occasionally, a few days per week, to run the machines. The company sewed articles of tin (buckets, watering cans, funnels, strainers . . . ). Among children René Lescure (the great grand-son of Antoine Lescure), the eldest, John decides to take the family business. He suggested to his brother Frederick to work with him so that he was destined to trade raisins in Tunisia. Their brother Henry, a graduate in Law, will join them later. In 1927, the company has a negative balance, which leads managers to reposition themselves in terms of products and prices. She was able to continue to operate and designed, the same year, the pass stamped milk strainer removable been very successful. The drawing will quickly become the main activity of the company. On April 24, 1944, the company took the name of Burgundy Stamping Corporation (SEB). This new name allows to highlight the technology used: the drawing is defined as an industrial technology of giving shape to a piece of metal compression (release). The development of the company is based on research of new products and innovation-the hallmark of the company-that simplify household chores. In addition, opportunistic acquisitions are accelerating development. Inspired by the pressure cooker of Denis Papin, the brothers embark on a major project that will result, several years later in 1953 in the pressure cooker. Although denied the Ideal Home Exhibition in Paris in 1954, Cocotte Seb prevail soon as a revolution in the kitchen, and quickly, it will equip most households in France. The company will then propose new appliances, such as Mocha coffee in 1962 or the electric fryer in 1967, already providing significant efforts in terms of innovation, the first strength of the Group. 1968: Seb Tefal company offers the famous inventor of nonstick pans (nonstick skillet first in 1956), the raclette (1978, or the first people to scale Sensitive Computer Technology (1985). This acquisition opens the way for many others. 1988: Group buys German ROWENTA 8 and its international subsidiaries. ROWENTA known for its excellence in the field of vacuum cleaners, with many innovations as the compact Dymbo (1994). The years following, the opening of subsidiaries and offices abroad are linked: Mexico, Poland, Czech Republic, Slovakia, Portugal, Hungary, Turkey, Canada, Brazil, Argentina, Ireland, China, Dubai, etc. . . . . . 1997: Groupe SEB acquires 44% stake in ARNO, a leading Brazilian small appliances. The following year, this participation increased to 98%, and in parallel, the Colombian leader VOLMO was purchased by the Group. In addition to these acquisitions, the Group pursued its international, opening offices and by strengthening its positions in Norway, Iran, Australia, Thailand and New Zealand. 2000: Thierry de La Tour d'Artaise, son of Emmanuel Lescure, succeeds Jacques Gairard. Groupe SEB is pursuing its development strategy based on innovation and new products based on opportunistic acquisitions. The company has become a leading mid-range and also aims to become a player in the upscale segment carrier and to steer clear of products "no name" or private labels. Again, the Group will undertake a number of innovations, some of which are breakthrough innovations and numerous acquisitions in the years following:. 2001: partial recovery of the assets of MOULINEX / KRUPS (built the following year). Among the outstanding innovations MOULINEX include the potato masher (revolution in 1932), or the robot Maria in 1961, the same year, KRUPS develops Onko (first "Kaffee Automat"). 2006: MIRRO and wearever pressure cooker (leaders of the culinary preparation in the U. S. ). That same year, TEFAL "reinventing the wheel" with the launch of Quick & Hot. In August 2006, Groupe SEB launched a proposed acquisition of majority stake in Supor, a leading cookware and No. 4 of the small appliances in the Chinese market. After a complex process and a long negotiation period, the Group Seb finalizes its acquisition of a stake in Supor, comprising 52. 74% of the capital in 2007. In 2007, with the innovative ROWENTA Silence Force, six times as powerful and quieter than any other vacuum cleaner. The same year, the Group Seb marketed Actifry (true breakthrough innovation: a fryer without oil). In 2008, there was a new invention including the first iron-catalyzed sole Self Clean (Ultimate Autoclean of TEFAL / calories), or the standard chocolate and MultiCaf KRUPS Dolce Gusto. As such, the Group Seb was awarded the winner of the Best Innovator in 2004 (organized by the expansion and AT Kearney) for its innovation strategy. This year 2007 is also an opportunity for Seb to celebrate its 150th anniversary, for which the Group Seb offered a new identity. Six of its brands have an international focus (TEFAL, ROWENTA, All-Clad, Lagostina, Krups and Moulinex), while others are regional or multiregional (CALOR, Seb, ARNO, Samurai, SUPOR, REGAL, MIRRO, wearever pressure cooker , etc. ). . The founding family controls the group from the beginning. She holds a majority stake. She stayed true to the company to support its development sustainable. Founding member of the group representing the majority wanted to give meaning to their participation in Seb pursuing a policy of active shareholder, based on the unity of a stable shareholding for 3 generations and the values ??passed by the founders and shared by all. To this end, they created the holding company and participation FÉDÉRACTIVE. . . .
